Book Launch Promotion Ideas
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What’s great about TikTok’s algorithm is that it doesn’t prioritize follower count or previous high-performing videos. This means that even if you’re new to the platform or don’t have a large following, you still have a chance to be recommended to users on the “For You” page.
You might’ve heard of TikTok – the app where you can make and share short videos with cool filters and soundtracks. Well, did you know that this app has over 1 billion active users worldwide? Crazy, right? And it’s not just for fun and games either! For self-published authors, TikTok can be an awesome platform to promote their books and reach a wider audience with creative and engaging content. How cool is that?
TikTok can help you build an audience, which may lead to book sales. But it’s just one of many ways to promote your book. If you enjoy it, then keep going! But if you give TikTok a solid try and decide it’s not for you, that’s OK!
TikTok’s algorithm is what sets it apart from other social media platforms, and understanding how it works is crucial to effectively using the app to promote books. Here are the key factors that influence TikTok’s recommendations:
Book Launch Promotion Ideas
At events like these, every person you meet is a potential new fan, so have event-friendly giveaways ready to win them over. Examples include: copies of your book, buttons and stickers, and other small bits of merchandise to help people remember you.
For nonfiction authors, you may be better off hosting an interactive workshop rather than a traditional book launch. For example, if you’ve written a cookbook, you could invite readers to take part in a hands-on cooking class or attend a pop-up dinner that you’ve cooked yourself. If your book is related to self-help or personal finance, host a workshop that can offer immediate value to your guests and persuade any skeptics to buy your book.
At events like these, every person you meet is a potential new fan, so have event-friendly giveaways ready to win them over. Examples include: copies of your book, buttons and stickers, and other small bits of merchandise to help people remember you.
For nonfiction authors, you may be better off hosting an interactive workshop rather than a traditional book launch. For example, if you’ve written a cookbook, you could invite readers to take part in a hands-on cooking class or attend a pop-up dinner that you’ve cooked yourself. If your book is related to self-help or personal finance, host a workshop that can offer immediate value to your guests and persuade any skeptics to buy your book.
You can also get book reviews by reaching out to book blogs and publications. The first option will probably be your best bet — just make sure any bloggers you contact belong to your target audience, maintain an active and relevant blog, and are actually accepting books for review.
Finally, if you’ve written a series or even just one other book, you can add an excerpt and a link to your new book in the back matter of your existing one(s)! Then consider price-promoting the old book in order to boost it. Because it ends with a note about your new book, you’ll effectively be promoting two books at once.
Social Media Book Promotion Ideas
If you’re writing a children’s book, this makes children your target market. Identifying your target market will narrow down your choice of social media sites. Also, choose the site where your targeted prospects will mostly spend time.
State Bicycle Company made this strategy effective when they multiplied their 4,500 followers to 480,000 through their Facebook Fridays—a contest encouraging users to post their bicycle photos online. Today, the bicycle company’s website traffic earned from Facebook is at 12% compared to other platforms. This also attributed to their annual sales that increased to $500,000.
As a rule, you should take the time to research the best times to release your content. Once you find out the best time, you should make a social media calendar for yourself. This will serve as a guide on when you should post your content.
If you’re writing a children’s book, this makes children your target market. Identifying your target market will narrow down your choice of social media sites. Also, choose the site where your targeted prospects will mostly spend time.
State Bicycle Company made this strategy effective when they multiplied their 4,500 followers to 480,000 through their Facebook Fridays—a contest encouraging users to post their bicycle photos online. Today, the bicycle company’s website traffic earned from Facebook is at 12% compared to other platforms. This also attributed to their annual sales that increased to $500,000.
As a rule, you should take the time to research the best times to release your content. Once you find out the best time, you should make a social media calendar for yourself. This will serve as a guide on when you should post your content.